From Paradox to
Profit Machine
KERAGEN's transformation proves that with the right strategic approach, sustainable growth and profitability can coexist beautifully.
Detailed Case Study
KERAGEN's Amazon
Advertising Revival
How strategic transformation changed KERAGEN from struggling with unsustainable ACOS and declining ROI to achieving 181% sales growth and 56% ROAS improvement in just 3 months.
30 Critical Problems Destroying Profitability
KERAGEN, an eCommerce hair care brand, was trapped in the classic Amazon advertising death spiral: high advertising costs, low sales, unsustainable ACOS, and declining ROI threatening business survival.
The Critical Situation
- Monthly sales stuck at only $25,118 despite significant ad spend
- ACOS bleeding at 25.65% - far above profitable thresholds
- ROAS languishing at 3.9 - nowhere near sustainable levels
- Hair care market competition intensifying daily
- Business sustainability in serious jeopardy
The Baseline Numbers
Top 10 Most Critical Problems
Campaign Overlap
Products competing against each other in same campaigns, inflating CPCs
Keyword Mismanagement
Over-reliance on broad keywords with high spend but low returns
Ad Fatigue
Campaigns running for months with declining CTRs and conversions
Hidden Fees Impact
Unaccounted Amazon fees reducing actual profit margins
Competitor Sabotage
High CTRs with no conversions suggesting click fraud
Search Term Saturation
Focus on high-traffic, generic keywords with low ROI
Data Underutilization
Key Amazon reports not being used for optimization
Bid Automation Issues
Automated tools overspending on irrelevant keywords
Budget Drain by ASINs
Ads driving traffic to unrelated, low-performing products
Brand Protection Gap
Competitors bidding on KERAGEN's brand keywords
Systematic Problem Resolution
Our expert team identified every single issue and implemented targeted solutions for sustainable, profitable Amazon advertising growth.
Deep Analysis
Comprehensive audit identifying 30 specific problems across campaign structure, keywords, targeting, and optimization.
Targeted Solutions
Each problem addressed with specific, actionable solutions including campaign restructuring, keyword optimization, and automation fixes.
Brand Protection
Implemented brand defense campaigns and competitor analysis to protect KERAGEN's market position and prevent revenue loss.
Campaign Structure Overhaul
- Eliminated Campaign Overlap: Reorganized campaigns by grouping products with similar goals into separate ad groups
- Portfolio Restructuring: Organized portfolios by goals, product types, and performance metrics for better scaling
- ASIN Separation: Created dedicated campaigns for each product to prevent budget drain
Structure Improvements
3-Month Transformation Journey
Here's the month-by-month proof of KERAGEN's incredible transformation, showing consistent improvement across all key metrics.