Wellness Brand Strategic Reset

Complete operational overhaul that recovered $2.1M annually while increasing efficiency by 65%.

The Challenge

This wellness supplement brand was hemorrhaging cash despite $12M in annual revenue. The founders had grown frustrated watching their margins shrink quarterly while competitors seemed to be thriving. They were considering shutting down operations when they reached out for our Profit Recovery Project.

The Diagnosis

The diagnostic phase revealed a perfect storm of profit destruction: 1) Subscription churn rate had climbed to 45% monthly due to poor customer experience, 2) Manufacturing costs were 35% above industry benchmarks due to inefficient supplier relationships, and 3) The team structure included multiple redundant roles with unclear accountability, inflating operational costs to 28% of revenue.

The Solution

We executed our most comprehensive transformation: complete subscription platform overhaul to reduce churn, strategic supplier consolidation and contract renegotiation, and organizational restructuring with clear profit accountability at every level. We also implemented our proprietary Profit Pulse monitoring system to prevent future margin erosion.